2020 is all about kicking up your marketing efforts a notch or two, or ten. Might we suggest delving into the world of outdoor (out-of-home) advertising? Wild posting is an effective outdoor advertising tool that can be used to help spread the word about your offerings. Wheatpaste posters can easily be pasted on walls in strategic locations that your target audience frequents. They really grab the attention of passersby and if done right, can be memorable enough to ensure brand loyalty.
While we do deliver the coolest wheatpaste posters, we also have a few tricks up our sleeves on how to get the most out of your wild posting campaign. Read on to know more.
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How to Design a Great Wheatpaste Poster
A great campaign starts with an epic creative. Here are some tips to make that happen:
- Size: Wheatpaste posters are available in multiple sizes, viz. 18’’x72’’, 24’’x36 and 48’’x72’’. Obviously, a large poster will stand out and have maximum impact but if you design it right, multiple small posters pasted in a checkered format can, through repetition, have a strong impact on people. What’s your campaign all about? What are your brand/ product colors? Which style and size of posters work best for you? Not sure which way to go? Give us a call toll-free on 1-800-774-6846 or take a look at our artwork instructions.
- Tell a Story: Don’t just tell a story. Tell a gripping story. The best brands have the best stories. Period. Tell your authentic story, let your heart bleed in a clever, insightful way, and the phone will ring off the hook.
- Stories Often have Chapters: Sometimes, a single campaign won’t do the trick. A series of campaigns with sequential messaging will blow your audience’s mind. For example, before the grand opening of your store, you can create some buzz around it. A day or two prior to the store opening, a new set of posters are pasted, where your target audience walk or hang out. After the store has been in operation for a few days or weeks, a new set of posters go up highlighting the USPs of your product/ service. An eye-catching campaign with a consistent design aesthetic and powerful messaging can get you the traffic you’re looking for.
- Copy: Speaking of stories, does your poster need copy? And if so, how much copy is too much? An image has a stronger impact compared to words over a shorter period of time. But if you can condense your competitive advantage in a few words, you can add it to your creative and together, they can make an actionable and memorable campaign.
- White Space: One of the most important design elements on any creative is the blank space you leave between images, words and all the information you provide. White space allows the user to take in the information from the poster with ease giving the eyes and mind some space to distinguish between the various messages present on the poster.
- Merging Online & Offline: Both mediums can assist each other. Online ads can help get customers through the door of your physical store while offline ads (like wild posting) can get users checking out your online presence and purchasing from your online store. So, you don’t need to be promoting an event or a physical store to make use of out of home advertising.
- Know Your Audience: Every business tries to solve a problem. What’s the problem your audience faces right now? Make your campaign all about solving their problem, connecting with them over solutions or simply making them flash their pearly whites because you know the pulse of your audience. Capturing their attention on a sidewalk is all about truly connecting with them.
- Leave It to the Professionals: We offer end-to-end design, printing and delivery services. Get in touch with us for professionally designed posters that bring your story to life. If you don’t have the time to design the posters yourself, our design team would love to bring your concept to reality, or pitch ideas with a fresh insight into your brand.
How to Make Wheat Paste
If you’re not outsourcing the task of pasting folders on walls using wheat paste, read the below steps to know how to make wheat paste. Making wheat paste is really simple. Take three parts water and two parts white flour (white flour is starchier and will be stickier). Mix it well and let it boil for about 30 minutes on low flame. This is a basic recipe to make wheat paste. We do encourage you to speak to a professional if you’re unsure or apprehensive about the process.
If this is too much of a hassle for you, especially the first time around, consider purchasing wallpaper adhesive from your local hardware store. Just remember this adhesive tends to be thinner (more runny) compared to wheatpaste but does the job well.
How to Apply Wheatpaste to Posters
Pasting Wheatpaste posters on walls is as easy as 1, 2 and 3.
– Step 1: Spread paste on the wall using a paint roller or brush.
– Step 2: Press your poster against the wet glue making sure it lays flat.
– Step 3: Run a squeegee over the poster to get rid of any air bubbles.
Hire a vendor who will take care of pasting your wheatpaste posters on walls you’ve leased out. They will ensure the work is done systematically and professionally.
We at 1800-Printing offer excellent end-to-end design and printing service to help market your offerings with ease. Contact us to discuss your design requirements, hire a designer or simply get advice on which type of poster and size works best for your specific requirements. Call us toll-free on 1-800-774-6846 from Monday to Friday, 10 am-6 pm EST.