What’s an easy and cost effective marketing tool for your church? Something that helps you deliver your important message without breaking the bank? Church postcards. They make it easy to create a marketing campaign that reaches your community without wasting time and money. Use postcards to share upcoming events or activities, or use them as flyers for Church members to invite friends and family, or send a letter to new porters to let them know your location and time of service. If accurately planned and distributed, church postcards spread the word in the most efficient and cost-effective way compared to all other forms of direct marketing. Let’s look at a few actionable ideas to get started with direct marketing using Church postcards.
- Put a clear outline for your marketing plan:
First off, before creating your postcard content, you have to put an outline plan, to guarantee better reach. High-Quality engagement, and to get the precise reaction you expect from your audience. Whether it’s invitation acceptance, paying charity or conference attendance.
Plan your time and budget effectively that means reaching more fundamental goals with less budget and in a shorter time as you can.
I think you will not be happy if people throw off your postcard or ignore it after reading the headlines!
The steps of the postcard marketing plan:
- Know your audience:
What are your audience demographics? Their age, gender, location, economic status, and their interests too.
If you designed the perfect postcard in the world, but it fails to reach the right people, it will end up in their trash baskets. They will not even pay an effort or a minute to read the details because it’s simply not beneficial to them. Or their interests or maybe the timing of the event isn’t appropriate to their daily schedule, or the service is far away from them.
So I encourage you to do some statistics around your community demographics. To make sure the content and the event is relevant to the interests, age group, or gender, thus, it will affect them.
The most important question to answer is:
Does this event benefit the group of people I am talking to?
- Consider enough budgets for several postcards mailings:
A fundamental rule in content marketing is remarketing. This means reconnecting and retargeting your previous audience, which you already reached in the past. And you know well that they will not hesitate to participate and they will give you enough attention again.
All you need here is to remind them, to give them another push and to motivate them to engage. Due to busy lives, they may forget, or they may feel lazy and unmotivated at any point. And also you are giving them a clear message that you care about their participation, and that they are your precious members.
- Use marketing business techniques:
As in designing any business card, you can apply the same rules in designing your church postcards:
-Use deep impression letters, add texture to the design, or apply light and shadow, but don’t overdo it, keep it simple and irresistible at the same time.
– Color the edges to give a third dimension to your postcard; it’s appealing and less tedious than two dimension postcards.
– provide enough white space, and a simple, elegant title is enough.
– you can use colorful papers, but stick to one or two colors only, choose colors that represent your service’s tone of voice and message.
-Apply attractive finishing, like using metallic or gold ink. High-Quality material encourages people to pay attention to what’s in for them. And to give them the feeling of the preciousness and importance of the message. And how much effort is made in it?
- Write Catchy headlines:
Your headlines should be relevant, to the point and catchy. Should communicate their most important interests, and communicate their pain points. Remember that headlines will push them to keep reading the following sentence, or they stop reading the whole message.
- Be brief and to the end:
People are busy, and usually, their energy gets drained quickly. Try to be straightforward and to the point; every sentence should matter and should give them enough reason to continue reading. Answer the central question of what is happening, where, when, why, and how in brief sentences. Try to use listed sentences as the eyes scan them. Don’t forget to address a call to action at the end of the message. Inviting readers to a service, ceremony or asking them to contact a particular number for charity and so on. Consider bigger spaces because the eyes feel tired and over stimulated from crowded stuffed words and sentences.
- Check and proofread your content:
It’s hard to avoid mistakes or misspelling. Read your content many times loudly, and read it to another person. Because sometimes it’s hard for you to notice your errors and it’s easy for others to catch them.
- Personalize your message:
People like to be mentioned, use a friendly, intimate tone of voice. Catch their eyes and hearts quickly. And make everyone feel that this invitation or call to action was tailored particularly for them and that their participation or attendance has a great added value to the ceremony.
- Use engaging, attractive images:
In the digital world we live in, pictures talk louder than words, and save people’s time too! Use simple contrast colors in your images without very much stimulation as well. Make sure the image is relevant to the message you wrote and goes hand in hand with it.